The first FRG meeting of 2008 will be held on March 4 from 1:30-2:30 in UC274. The theme for our meeting will be "The Axe Effect: Targeting Advertising Campaigns." This meeting will be an interactive discussion on the representation of women in current advertising. Some of us are coming equipped with examples from print and television advertising – feel free to bring along your own examples, or just come as you are. We have reserved a smart classroom space, so the access of internet resources or other electronic material will not be a problem.
Please see the link below for a small sample of the type of advertising we will be discussing in relation to representations of women, and issues of feminist politics.
Hope to see you all there!
Click Here to See a Sample Axe Ad
Click Here to see another "Axe Effect" Ad that Amber has suggested
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3 comments:
Hey Ann,
I'm thinking of a tv commercial that shows a delivery room, mom in labor. docs/nurses distract her from pain by wheeling in tv tuned to the super channel. do you know the one? how do i find it online?
I am actively looking for the ad but I am having difficulty finding it. I will keep searching however. I think that commercial raises many questions that will fit well with our discussion.
Amber says:
"Thought I'd share this video with you. Its an "anti Axe-effect" video, if there is such a thing! Might be interesting enough to post on the blog?"
http://www.youtube.com/watch?v=Tm88KMj3eY0
Allison says:
"Thanks for passing this along, Amber!! Are there a lot of Axe "spoofs"? Pretty interesting stuff.
I wonder: does this posit same-sex attraction as a laughable and unpleasant side-effect of the Axe Effect? I wonder if, in telling us to "beware the Axe Effect," the video ridicules same-sex attraction as the "worst" possible effect of using Axe? What do you guys think?"
Ann says:
"Yes thanks for the link Amber. I must agree that this particular video relies heavily on same-sex attraction as being humourous. It also delves into homophobia for it does seem to posit it as unpleasant/unwanted. It is also interesting how the two women were positioned, in terms of race and attraction."
Amber says:
"There are quite a few spoofs out there, one of which ends with a man hitting deodrant user with an axe, presumably to prevent him from utilizing the "axe potential" which cannot but send all kinds of alarm bells ringing in my ears. the discussion could go on forever i think. interestingly, this month's chatelaine has an article on the 2 canadian women who spearheaded the dove real beauty campaign, which picks up the axe problem. after all, unilever manufactures both axe and dove. talk about crossed signals!
i've been looking for the superchannel ad both online and on tv, and havent seen it in a while. i guess it was offensive enough to be pulled off the airwaves!"
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