Saturday, February 2, 2008

The Axe Effect: Targeting Advertising Campaigns – A FRG focus group/coffeehouse

The first FRG meeting of 2008 will be held on March 4 from 1:30-2:30 in UC274. The theme for our meeting will be "The Axe Effect: Targeting Advertising Campaigns." This meeting will be an interactive discussion on the representation of women in current advertising. Some of us are coming equipped with examples from print and television advertising – feel free to bring along your own examples, or just come as you are. We have reserved a smart classroom space, so the access of internet resources or other electronic material will not be a problem.
Please see the link below for a small sample of the type of advertising we will be discussing in relation to representations of women, and issues of feminist politics.
Hope to see you all there!

Click Here to See a Sample Axe Ad

Click Here to see another "Axe Effect" Ad that Amber has suggested